Page views across Yahoo! Generation Z represents 1.8 billion people or 24% of the world population. News consumption in a crisis is to be expected, but daily digital news consumption in Japan increased by the millions as worries about COVID-19 spread toward the end of February. Millennials are modern day media unicorns. The impact of COVID-19 is widespread, and it will shape business and consumer behavior for months to come. December 19, 2020 vdm Culture, Insights, Spotlight 0. The News Cycle Drives Japan’s Higher Media Consumption. A Fox News Channel mobile broadcasting truck is shown parked in New … News spiked to nearly 244 million on Feb. 27, 2020, 38% higher than the daily average. The newly-launched book, Navigating Disruption, tackles topics of minority representation in the media, evolving media consumption habits, and the future of communications. These SVOD content media consumption habits have changed your audience’s expectations for your content marketing! Marketers, advertisers and content providers are all chasing these mythical, mysterious creatures; digital natives whose behaviors potentially preempt the next wave of mainstream media consumption. Having an invigoratingly different attitude, Gen Z has a tremendous effect on the overall perception and digital media consumption. Half of us believe that increased use of digital media has improved our lives, according to recent World Economic Forum research. This shift in media consumption habits has resulted in an increased return on ad spend (ROAS) and on digital media as people are purchasing more online. Teens and young adults are always connected. Gen Z’s digital media consumption trends. December 14, 2020. However, with changing media consumption habits, digital marketers have had to rethink their content creation strategies to include platforms like Facebook and Pinterest that didn’t exist a couple of years ago. 76% of consumers want original content that has limited distribution . In fact, 92% are using more than one device at a time. Check out a few more ways that the tide of change in media consumption is driving the revolution in digital marketing. So, how's a marketer to stand out in with this over-stimulated group? And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining and staying home have had significant effects on media consumption. We've gathered the important facts about their media habits - the sum of media-related information consumed, how it is accessed, and the devices that are used to shed some light. Ejaz Mirza. 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